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MESA CLEAN
Building a scalable & cohesive identity system for Mesa.
PROJECT OVERVIEW
Mesa Clean is a residential upholstery cleaning start-up. They deliver professional and personalized cleaning services with a focus on the residential environment. “Keep upholstery clean with Mesa. We have the equipment and the solutions necessary to get rid of stains, dust, germs, and unpleasant odors, in the shortest time and with complete safety!”
SERVICES
Brand Identity Logo Design
PROJECT GOAL
Create a robust identity to support Mesa’s ambition for expansion & develop clear guides for the brand visuals
Logo Design
I worked with Andrei, Mesa’s person of contact, and we explored the impact, constraints, and competitive advantages of the business. The insights help me research and implement strategic solutions that link with the business goals.
After we mapped the project's key objectives, we started to work on Mesa’s brand DNA. We identified the brand attributes as Comfort, Efficiency & Convenience.
The challenge was to design a shape that fits the current services offered by Mesa but also leave room for its long-term business growth plan. I chose to not represent the vacuum cleaner ( their main equipment now ) but instead incorporate a universal & general clean symbol that allows them to diversify their services without compromising their visual identity.
Imagining an identity that embodies the brand values.
We decided it was best to work with natural and typical cleaning-associated colors that make the brand touchpoints approachable and highlight the idea of comfort and convenience.
The typefaces of the brand are Syne, chosen for its unique characters that serves as a headline font, and Manrope, a clean & legible modern sans-serif font family.
Visual Element & Design Applications
The concept for the visual elements of the brand was developed as a functional, adaptive, and versatile shape. It creates a system that allows for endless shape variations that reinforce the brand idea while adapting to the environment.
The brand guides ensure the brand touchpoints consistency and they communicate the correct brand representation. They define the framework for the visual communication.
Creating a robust identity to support Mesa’s ambition for expansion.
Imagining an identity that embodies the brand values.
Visual Element & Design Applications
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“Iulia has a well-structured design process. I am glad that I made the brand’s identity a priority and I feel that the result communicates clearly what the brand stands for.”
-ANDREI MUREȘAN, MESA CLEAN
Building a scalable & cohesive identity system for Mesa.
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FAQ
Seriously, if you have any questions about the design conference, we have the answers.
Designers, start your engines! We have eight speakers coming to rev up your creativity at the Design Conference. From product design to branding and everything in between, these speakers will get your gears turning and provide you with plenty of food for thought. So whether you're a seasoned professional or just getting started in the field, this conference is sure to get your creative juices flowing.
Live design workshops allow you to see how designers work in real time, and you can learn from their successes and failures. The conference also provides an opportunity to meet other designers and discuss the latest trends in design. If you're looking to improve your skills and network with other designers, our design conference is the perfect place to start.
The design conference you've been looking forward to all year is going virtual. Don't worry, though, you won't have to miss out on hearing from your favorite speakers or networking with other creatives. The organizers of the conference have taken everything you love about the event and transferred it into the digital realm.
Designers, have you been feeling the need to network but are just not sure how to with the current pandemic? Well, don't worry, we have the perfect solution for you! Come to our virtual design conference where you can network with other pro designers from the comfort of your own home. You don't even have to put on pants if you don't want to (but we strongly suggest that you do).
